Sr Manager, Business Analysis - Media Analytics & Attribution
Company: T-Mobile USA, Inc.
Location: Bellevue
Posted on: May 21, 2025
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Job Description:
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures
that employees get the same big love we give our customers. All
team members receive a competitive base salary and compensation
package - this is Total Rewards. Employees enjoy multiple
wealth-building opportunities through our annual stock grant,
employee stock purchase plan, 401(k), and access to free,
year-round money coaches. That's how we're UNSTOPPABLE for our
employees!
Join the team shaping the future of media measurement at T-Mobile.
As the Sr Manager, Business Analysis - Media Analytics &
Attribution, you will lead a high-performing team of analysts and
data scientists dedicated to transforming how we measure, analyze,
and optimize paid media performance. You will play a strategic
leadership role in building robust analytics frameworks, guiding
advanced attribution models, and ensuring data-driven
decision-making at scale.
In this role, you'll oversee a team that includes Sr Business
Analysis Managers and Principal Data Scientists, empowering them to
develop cutting-edge modeling, reporting, and experimentation
capabilities. Your leadership will influence multimillion-dollar
marketing investments and help define how T-Mobile quantifies
marketing effectiveness across channels.
*** This position must be located in Bellevue, WA. This is a hybrid
schedule requiring at least 3 days a week in office.
What You'll Do:
--- Lead the Media Analytics & Attribution team, overseeing the
delivery of insights, models, and experimentation that drive paid
media efficiency and business outcomes.
--- Lead and mentor a team of senior analysts and data scientists,
encouraging technical excellence, big-picture thinking, and career
development.
--- Own the strategic roadmap for media measurement, including the
evolution of attribution models (MTA, MMM), forecasting tools, and
ad testing frameworks.
--- Collaborate cross-functionally with Marketing, Finance, Data
Engineering, and Enterprise Analytics to align media strategy with
business goals.
--- Translate analytical findings into executive-level narratives,
shaping strategic media decisions through clearly communicated
insights and recommendations.
--- Drive innovation in marketing measurement, encouraging the
adoption of advanced AI/ML methods, causal inference techniques,
and automation.
--- Establish performance metrics and KPIs for campaign evaluation,
ensuring consistency, transparency, and impact in media
reporting.
---Champion a culture of experimentation and continuous
improvement, including A/B testing, lift studies, and synthetic
control methods.
What You'll Bring:
--- Bachelor's or Master's degree in a quantitative field (e.g.,
Statistics, Economics, Data Science, Engineering); MBA or PhD a
strong plus.
--- 10+ years of analytics experience, including 3+ years managing
high-performing analytics or data science teams.
--- Deep expertise in marketing/media analytics, attribution
modeling, and campaign performance evaluation.
--- Proven ability to lead cross-functional initiatives that span
technical and business domains.
--- Strong technical proficiency in SQL, Python, R, and familiarity
with data science methodologies and BI tools like Tableau or Power
BI.
--- Excellent interpersonal skills, with the ability to present to
and influence executive leadership.
--- Track record of scaling analytical capabilities in a complex,
fast-paced environment.
--- Experience with marketing platforms, customer data
environments, and media mix measurement is highly desirable.
This role is ideal for a strategic, hands-on analytics leader who
is passionate about advancing the science of marketing measurement
while driving real business value. If you're ready to lead a team
at the forefront of marketing analytics innovation, we want to hear
from you.
#CareersNotJobs
Base Pay Range: $122,900 - $221,800
Corporate Bonus Target: 20%
The pay range above is the general base pay range for a successful
candidate in the role. The successful candidate's actual pay will
be based on various factors, such as work location, qualifications,
and experience, so the actual starting pay will vary within this
range.
At T-Mobile, employees in regular, non-temporary roles are eligible
for an annual bonus or periodic sales incentive or bonus, based on
their role. Most Corporate employees are eligible for a year-end
bonus based on company and/or individual performance and which is
set at a percentage of the employee's eligible earnings in the
prior year. Certain positions in Customer Care are eligible for
monthly bonuses based on individual and/or team performance. To
find the pay range for this role based on hiring location, click
here .
At T-Mobile, our benefits exemplify the spirit of One Team,
Together! A big part of how we care for one another is working to
ensure our benefits evolve to meet the needs of our team members.
Full and part-time employees have access to the same benefits when
eligible. We cover all of the bases, offering medical, dental and
vision insurance, a flexible spending account, 401(k), employee
stock grants, employee stock purchase plan, paid time off and up to
12 paid holidays - which total about 4 weeks for new full-time
employees and about 2.5 weeks for new part-time employees annually
- paid parental and family leave, family building benefits, back-up
care, enhanced family support, childcare subsidy, tuition
assistance, college coaching, short- and long-term disability,
voluntary AD&D coverage, voluntary accident coverage, voluntary
life insurance, voluntary disability insurance, and voluntary
long-term care insurance. We don't stop there - eligible employees
can also receive mobile service & home internet discounts, pet
insurance, and access to commuter and transit programs! To learn
about T-Mobile's amazing benefits, check out
www.t-mobilebenefits.com .
Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn't have
a corporate ladder-it's more like a jungle gym of possibilities! We
love helping our employees grow in their careers, because it's that
shared drive to aim high that drives our business and our culture
forward. By applying for this career opportunity, you're living our
values while investing in your career growth-and we applaud it.
You're unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions
concerning the employment relationship will be made without regard
to age, race, ethnicity, color, religion, creed, sex, sexual
orientation, gender identity or expression, national origin,
religious affiliation, marital status, citizenship status, veteran
status, the presence of any physical or mental disability, or any
other status or characteristic protected by federal, state, or
local law. Discrimination, retaliation or harassment based upon any
of these factors is wholly inconsistent with how we do business and
will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an
individual with a disability and need reasonable accommodation at
any point in the application or interview process, please let us
know by emailing ApplicantAccommodation@t-mobile.com or calling
1-844-873-9500 . Please note, this contact channel is not a means
to apply for or inquire about a position and we are unable to
respond to non-accommodation related requests.
Keywords: T-Mobile USA, Inc., South Hill , Sr Manager, Business Analysis - Media Analytics & Attribution, Advertising , Bellevue, Washington
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